The research by fashion retailer Simply Be suggests that old-fashioned politeness and good manners are partly responsible. Some 86% of women said they believe a bridesmaid should accept a bride's choice of outfit without complaining. Just 2% said they would rather refuse to be a bridesmaid than wear a terrible dress. The survey also found that the most unpopular shade of bridesmaids' dress is peach.
BBC Radio Kent interviewed Nova Wedding Planning about their experience of the dramas surrounding bridesmaids dresses.